Brian O’Driscoll lifting the cup celebrating Ireland’s 6 Nations win against Wales marked the end of the recession in Ireland. Leinster’s recent win against Leicester to become Heineken Cup Champions surely marks the beginning of Celtic Tiger Part II? Well, ok, that’s a stretch – but rugby is going some way to give Irish sports fans a form of escapism they so desperately need when times are tough.

Remarkably, despite the economic climate, big brands are spending big money on rubbing shoulders with some of the best sporting teams and individuals in the world. Major visible deals like Leinster’s sponsorship of Bank of Ireland are supplemented with a number of additional off-the-pitch sponsorship deals that stack up to make sport the business to be in. It’s not just teams that are cashing in. Ireland’s rugby stars are individually benefiting from brands that want to be associated with winners. Brian O’Driscoll has deals with among others Gillette, Paul O’Connell with O2 while the younger generation of players such as Rob Kearney have deals with brands Nike, Audi and Glanbia Nutritionals.

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Labels: the biz, thinkhouse

One week into Thinkhouse’s herbalicious garden of joy and it's going from strength to strength. Having spotted our Twitter post, the very kind people at www.livingflavour.com were generous enough to drop in a few extras for us including some lettuce which went down a storm earlier on some team sambos. We have mint aplenty too so we are currently researching the best Mojito recipe for our next agency BBQ. We are still figuring out what to do with all the parsley in the center which is certainly holding its own against the neighboring coriander. Meanwhile the chives are bringing up the rear while our many cabbages are no doubt just as stumped as to their purpose as we are. Stay tuned for some more updates and recipes as the summer progresses.

Labels: stuff we like, thinkhouse

Welcome to Thinkhouse's news page.

Keep up to date with all the goings on at Team Thinkhouse right here. Everything from client activity to Thinkhouse news along with a few things that catch our eye on the World Wide Web.

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Labels: thinkhouse