Labels: Ben and Jerry's, our brands, our work, stuff we like

The Obama campaign provided fodder for many a PR and marketing story, it was indeed a master class on the subject. At the same time lots of companies saw opportunities in Obama's message of change and hope and made full use of them. This Pepsi campaign from titled Refresh Everything, invited users to upload their personal message to Obama via their refresheverything.com site and the activity coincided nicely with their branding 'refresh'. The new branding in question also raised a few eyebrows with its apparent similarity to Obama's own campaign logo. See for yourself.


For another piece of perfect brand positioning, see this Veet ad that appeared in an Aussie newspaper today. They must have been waiting for this idea for 8 years.

Our dear friends in Ben & Jerry's also had a nod to the Big Guy with their brand new flavour Yes Pecan, unfortunately it's not available in Ireland but we are assured it tastes almost as good freedom itself .

Labels: Ben and Jerry's, our brands, the biz

At Thinkhouse we know how much Ben & Jerry’s loves planet earth. So, in a move that hopefully more brands will follow, we’ve just announced that we will offset all PR activity for the Ben & Jerry’s brand. So here it is, our official promise to make all our PR exercises for Ben & Jerry’s completely climate neutral. Since its inception in 1978, Ben & Jerry's has always made efforts to be socially responsible with activites including Fairtrade ice cream, the Greyston Bakery where all the brownies are made, which trains and counsels the homeless and Cool Your Jets, an offsetting website. In Ireland, a shining example of social responsibility is the Ben & Jerry’s Climate Change College, an initiative that has gained worldwide recognition since its launch in 2007. Check it out here.

In news equally as delicious, new low fat versions of B&J's favorites Chocolate Fudge Brownie and Strawberry Cheesecake have just been launched. We had the arduous task of sampling them here in the office, it ain't all fun and games in the Thinkhouse office!

Labels: Ben and Jerry's, our brands, our work